Instawear

Virtual try-on for fashion retail

Let every shopper try it on before they buy.

Instawear adds an AI fitting room to your product pages. Shoppers add one photo and see themselves wearing your pieces in seconds, styled in your brand's own look.

Bring Instawear to your store See how it works

Works with Shopify, Salesforce Commerce Cloud and any website.

atelier-solenne.com/coats

Atelier Solenne

Cashmere Wrap Coat

$5,600

XSSML
Add to bag Try it on
Fitting Room
A shopper's photo: a woman in a white t-shirt and jeans The same shopper wearing the cashmere wrap coat, silk bow blouse and wide leg trousers The same shopper wearing the balloon sleeve jacket and pleated leather midi skirt
Add the look to bag
  • 1 photois all a shopper needs
  • Secondsfrom tap to their look
  • 1 lineof code, or the Shopify app
  • In storescan a barcode to try it on

How it works

From product page to “that's the one” in three taps.

  1. 01

    Shoppers tap Try it on

    A button on each product page you choose, in your colours and type. Instawear only shows it on pieces that can be tried on.

  2. 02

    They add one photo

    We check it in a few seconds for pose, framing and quality, and block anything unsafe. It's saved to their Instawear profile, so next time they skip this step.

  3. 03

    They see the look and buy it

    The piece appears on them, and they can add a top, trousers or a bag to try the whole outfit. Every item goes straight into your bag and checkout.

For your shoppers

A fitting room that's open all night, on every phone.

Shoppers get the confidence of a changing room without leaving the sofa, and the help of a stylist who knows your whole catalogue.

Whole looks, not single items

Layer a coat over a blouse with trousers and a bag, and see how the pieces work together.

An AI Stylist

Shoppers ask “what goes with this?” or “an outfit for a summer wedding” and get looks from your catalogue they can try on in one tap. It can hand over to your live chat.

Sizes that remember

Shoppers save their sizes once. Your size guide sits right next to the look.

Saved and shared looks

Looks are saved to the shopper's profile. They can send one to a friend for a second opinion with a link that stops when they say so.

In your stores, too

Shoppers scan a product's barcode on the shop floor and the Instawear app opens it, ready to try on. A QR code at the counter gets them the app, and your team can help them take their first full-length photo.

One profile, signed in with their mobile

No passwords. A shopper who has used Instawear at another store is ready to try on at yours straight away.

For your team

See what shoppers try, and what they buy.

The Instawear console shows what your shoppers are trying on and which looks turn into sales, so merchandising and marketing work from real interest, not guesses.

  • Most-tried pieces. Spot the hits early and see which pieces get tried but not bought.
  • Sales from looks. Orders are matched to the looks that led to them, guest checkouts included.
  • Customers who opted in. See shoppers' looks and consents, and erase a shopper's data on request.
  • Campaigns. Message shoppers who tried a piece, with their consent, when it's back in their size.
  • Your rules. Choose which categories can be tried on, cap looks per day or month, and test privately before you launch.
OverviewLast 30 days
Looks made18,420+24%
Shoppers6,115+18%
Sales from looks$212k+31%

Most tried

  • Cashmere Wrap Coat2,940
  • Balloon Sleeve Jacket2,361
  • Silk Bow Blouse1,948
  • Pleated Leather Midi Skirt1,502
Example figures

Your store, default

Try it on

A luxury label

Try it on

An outdoor brand

Try it on

Your brand, not ours

It looks like your store, because it is.

Set colours, corners, type and button style from the console with a live preview, or add your own CSS. Write a style direction and every look is shot to match your campaign imagery.

  • Styled in minutes. Start from a preset and adjust it, no developer needed.
  • Your art direction. Lighting, backdrop and mood that match your brand.
  • Your AI account, if you'd like. Connect your own OpenAI or Google Gemini key. It's stored encrypted.

Safe by design

Shoppers' photos, treated with care.

Trust is what makes a shopper upload a photo. Instawear is built so they can, and so your brand is never shown next to something it shouldn't be.

Every photo is checked

Nudity, anyone under 18, well-known people and group photos are blocked before anything is made.

Shoppers stay in control

They choose what to save, can stop a shared link, and can erase their photos and looks at any time.

Consent on record

Photo, age and marketing consents are recorded per shopper and per store, ready for privacy requests.

Built on Cloudflare

Runs on Cloudflare's global network, so the Fitting Room is fast wherever your shoppers are.

Integrations

Live on your store in an afternoon.

Install the Shopify app, connect Salesforce Commerce Cloud, or paste one script tag into any site. Instawear reads your catalogue and adds to your own bag and checkout.

Shopify

An app with a theme block for the button. Sales from looks are matched to orders automatically.

Salesforce Commerce Cloud

Instawear on your Commerce Cloud storefront, working from your catalogue.

Any website

One script tag, with a JavaScript API for headless and custom builds.

Your live chat

The AI Stylist hands over to Gorgias, INSIDE or your own chat when a person should take over.

product.html
<!-- Instawear Fitting Room -->
<script src="https://cdn.instawear.co/embed.js"
        data-client="your-store" async></script>

<!-- Any button can open it -->
<button data-instawear-try>Try it on</button>

FAQ

Good questions.

What can shoppers try on?

Tops, knitwear, jackets and coats, dresses and skirts, trousers and jeans, shoes, bags and jewellery. You choose which categories and products show the button.

How long does a look take?

Usually around 15 seconds. Shoppers can keep browsing while it's made, and their looks are saved for later.

Do shoppers need an app?

Not to shop online: the Fitting Room opens in a panel on your own product pages, on any phone or computer. In your stores, shoppers use the Instawear app to scan a product's barcode and try it on. Display a QR code so they can get the app, and your team can help them take their first full-length photo.

Do we need new product photography?

No. Instawear works from the product images you already have in your catalogue.

What about shoppers' privacy?

Every photo is checked before use, shoppers choose what to keep and can erase it at any time, and consents are recorded for each store. Marketing messages only go to shoppers who opted in.

What does it cost?

Plans depend on your range and how many looks your shoppers make. Request a demo and we'll send pricing for your store.

Can we try it before shoppers see it?

Yes. Test mode shows Instawear only to your team, on your live site, until you switch it on.